Media Assignment

Media Assignment

You and your partner/team have been given a task of inventing and marketing a product. You must identify who the “Target Audience” is and try to persuade them into wanting this new product. We have gone over many different advertising strategies and you must incorporate them into your ad campaign.

Checklist:

You must come up with a product name and a mock product

You must identify your target audience for each mode of advertisement. You must create a least two modes of advertisement. Each mode must incorporate at least three strategies talked about in class.

Choose at least 2 advertising methods:

Print Ad- you and your team will create a visually appealing ad through a poster that incorporates different advertising strategies

Television Commercial- you and your team will create a commercial that incorporates different advertising strategies. This will be video taped a presented to class

           Radio Advertisement- you and your team will create and record a

           radio advertisement prompting your product

          Outdoor Advertisement- Billboard

                                                                                                                                                                                    
 Advertising Strategies: Check which ones are being used

Heart Strings Commercials often creates emotion  that draws you into the advertisement and makes you feel good

Amazing Toys- Many toy commercials show their toys in life-like fashion, doing incredible things

Life-like Settings

Sounds Good- Music and other sound effects add to the excitement of commercials

Cute Celebrities

Family Fun- Many commercials show parents enjoying their children's fun as if the toy will bring more family togetherness.

Excitement- Watch the expressions on children's faces

Star Power- Sports heroes, movie stars, and teenage heart throbs tell our children what to eat and what to wear
Ideal Kids- The kids in commercials are often a little older and a little more perfect than the target audience of the ad

Name of product: ___________________________________________

Target Audience: ____________________________________________

What does your product do?

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What is your products slogan?

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How does this product make a person’s life better?

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Materials needed to create your product

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How are you going to make your product appealing (example: colour, bold print etc.)?

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 Advertising Method (include your strategy and description of your plan)

***Needs to be approved by a teacher before starting good copy****

Mode 1: _______________________________________________

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Mode2:__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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