Media Assignment
You and
your partner/team have been given a task of inventing and marketing a product.
You must identify who the “Target Audience” is and try to persuade them into
wanting this new product. We have gone over many different advertising strategies
and you must incorporate them into your ad campaign.
Checklist:
You
must come up with a product name and a mock product
You
must identify your target audience for each mode of advertisement. You must
create a least two modes of advertisement. Each mode must incorporate at least
three strategies talked about in class.
Choose
at least 2 advertising methods:
Print Ad-
you and your team will create a visually appealing ad through a poster that
incorporates different advertising strategies
Television
Commercial- you and your team will create a commercial that incorporates
different advertising strategies. This will be video taped a presented to class
Radio Advertisement- you and your
team will create and record a
radio advertisement prompting your
product
Outdoor Advertisement- Billboard
Advertising Strategies: Check
which ones are being used
Heart
Strings
Commercials often creates emotion that draws you into the
advertisement and makes you feel good
Amazing
Toys- Many toy commercials show their toys in life-like fashion, doing
incredible things
Life-like
Settings
Sounds Good- Music and other
sound effects add to the excitement of commercials
Cute Celebrities
Family Fun- Many commercials
show parents enjoying their children's fun as if the toy will bring more family
togetherness.
Excitement- Watch the
expressions on children's faces
Star Power- Sports heroes,
movie stars, and teenage heart throbs tell our children what to eat and what to
wear
Ideal Kids- The kids in commercials are often a little older and a little more perfect than the target audience of the ad
Name of
product: ___________________________________________
Target
Audience: ____________________________________________
What does
your product do?
__________________________________________________________________________________________________________________________________
What is
your products slogan?
__________________________________________________________________________________________________________________________________________________________________________________________________
How
does this product make a person’s life better?
_________________________________________________________________________________________________________________________________
Materials
needed to create your product
___________________________________________________________________________________________________________________________________________________________________________________________________
__________________________________________________________________________________________________________________________________
How are
you going to make your product appealing (example: colour, bold print etc.)?
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Advertising
Method (include your strategy and description of your plan)
***Needs
to be approved by a teacher before starting good copy****
Mode
1: _______________________________________________
_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Mode2:__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
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