This week we started our media unit and looked at different advertising strategies that are used to get people to buy a product. One of the assignments in this unit, will require you to pick a commercial to show to the class. You will then have to critique the commercial using the format we did in class (see below). Students will be given ample time in class to complete this.
Your commercial must be:
appropriate for school
-selling a product
You will be presenting your finding to the class. The format below will help guide you.
Product Name:
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What is the overt message? (What is the obvious message?)
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What is the implied message? (What is the hidden message?)
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Who is the target audience?
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What are three strategies that are used during this advertisement? Support your thinking.
1. ________________________________________________________________
___________________________________________________________________
2. ________________________________________________________________
___________________________________________________________________
3. ________________________________________________________________
___________________________________________________________________
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